The easiest way of improving your ranking in the search engines is to let them know that your website is important. How do you do that? Well, the best way is through the process of link building. Link building is the practice of encouraging other websites to link to your own website. If other websites are linking to your website, your “link popularity” will increase, search engines will deem your website important, and in turn, you should receive more traffic.

Link building is a time consuming task, and it is for this reason that most all websites rank so poorly in the search engines. Many website owners are unaware that link popularity can have such an effect on their search engine rankings. And you may have advantage of it. Start building your backlinks now and establish your “web cred”.

Importance of Domain Authority/Page Rank

Google, the Internet’s most popular search engine, measures a website’s link popularity through the use of Page Rank. A website’s Page Rank can vary from a low of zero to a high of 10. Don’t worry if your website has a low, or no Page Rank.

Many websites only have a Page Rank of 1 or 2, but the Internet’s most popular websites possess a Page Rank of 8 or 9. Similarly Domain authority is measured by MOZ which is also best way to check either website is popular on the search engines or not.

Quality Counts

Search engines are not just looking for the number of backlinks that point to a website. The most important aspect of the process is obtaining quality links. Quality backlink links are links from website that possess a high Page Rank or Domain Authority.

Obtaining a link from a website with a high Authority/Rank is best, although any website with 1 or above is beneficial. Search engines also consider the theme of a website which links to you. It is best to get links from websites that are associated with the industry in which you do business (same niche). For example, my trade is website design; therefore, I work to obtain the majority of my links from other web design related websites.

Getting Links

One of the best ways to advance your link popularity is to offer quality and informative content to your visitors and hope for natural links. If they find the information interesting enough, they will naturally link their website to your own.

Guest posting is highly recommended technique in SEO to get quality backlinks. If you feel that you have a knack for writing, a good way to generate inbound links to your website is to write articles. These articles can then be submitted to article syndication websites, where other webmasters are free to use your article on their website.

If you don’t have the time or drive to write an article, but you participate in an industry related discussion forum, you’re in luck. Just remember to include a link to your website in your signature.

The last way to generate quality backlinks is through forum posting on high authority forums. Find some quality Forums and see if they are allowing inserting your link in the signature of the post.

Linking Text/Keyword Is Important

When employing any of the above linking approaches, it is imperative that you try to use targeted key words as part your link. The search engines read this text to determine what your website is all about. If your website involves “Web Design Scottsdale”, try to use this keyword as part of your link text.

Conclusion

Link popularity is very important when attempting to rank well in the search engines. Link analysis is only going to get more important to search engines, not less.

This type of strategy is resistant to manipulation and justifiable way to measure a website’s importance. Therefore, the link building process must be given high priority in your Internet marketing efforts, and since it takes time, the sooner you begin the better.